NEWS - Fitzwilliam cards distributed to other UK shops

Écrit par Marcus Bicknell le .

chichester clarence boutique card may2018chichester clarence boutique may2018Copy of my letter to the Fitzwilliam Museum today...


Dear Camay


For us this is a tremendous breakthrough in the acknowledgment of Clarence's talent. Congratulations. The story is that your cards and other merchandising have been spotted in the gift shop of Chichester Cathedral.


The trigger for my enthusiasm is that the person who spotted them is a leading light of the northwest Italy cultural scene, Gisella Merello Folli (her daughter is studying there). She is not only a historian and author of Charles Garnier e la Riviera but also chair of the Jury of the Parmurelu d'Oru, Bordighera's annual culture award, which was discerned to me in 2017 for our work on bringing Clarence Bicknell to public attention round Europe.


My point is that the Fitzwilliam merchandising has not only been executed brilliantly, but has also been SEEN to be executed brilliantly. This is the essence of great marketing and is therefore another great boost (alongside the inclusion of Clarence's work in the Floral Fantasies exhibition and the upcoming biography of Clarence by Valerie Lester) for the energies behind the celebration of his centenary.

If this link does not work for you, Gisella shows photos of the Clarence Bicknell cards in Chichester (also above) and the message

"Nel negozio adiacente alla meravigliosa cattedrale di Chichester abbiamo trovato in vendita dei cartoncini pubblicati dal Fitzwilliam Museum di Cambridge che riproducono disegni botanici di Clarence Bicknell!   È incredibile pensare che grazie alle ricerche per la biografia di Valerie Lester sono stati scoperti numerosi acquerelli di Clarence conservati negli archivi di Cambridge di cui non si conosceva l’esistenza.  Sicuramente i disegni sono stati realizzati da Clarence durante i suoi soggiorni a Casterino e a Bordighera.   Che meravigliosa scoperta!"

In the shop of Chichester’s wonderful cathedral we have found for sale some cards produced by the Fitzwilliam Museum reproducing Clarence Bicknell’s botanical drawings. It is incredible to think that, thanks to the research carried out for Valerie Lester’s biography on Clarence, many of his watercolors were found in Cambridge’s archives.  And surely these drawings were created by Clarence during his time in Casterino and Bordighera.
What a wonderful discovery!

Thank you Camay for your efforts

Your, happy, Marcus

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